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Jif | The Merger


It’s peanut buttery, it’s chocolatey, it’s the merger America craved. 
Oh, and it’s starring  J. Smith-Cameron in the CEO role she always deserved.
2025 Cannes Lion - Film - Shortlist
2025 Clios - Media - Film - Bronze
2025 One Show - Integrated - Merit




We took out a full page ad in the New York Times Business Section to make the merger between The Peanut Butter Group and Chocolatey Corp. feel authentic. 



We then created PBCincorporated.com, which featured a 24 page deck that educated potential investors with charts, graphs, and quotes. These were included in briefcases that doubled as influencers kits.

Agency: BBH USA
CCO: Erica Roberts
GCDs: Peter Defries & Alan Wilson
ACD Partner (copy): Jason Lane
Head of Design: Hernan Ibanez
Sr. Designer: Jin Kim
Director: Wayne McClammy
©MMXXV
Christopher van der Kleed
Updated 2025